When the price goes up

What causes prices to go up on automobiles?  An increase of standard equipment is a typical suspect, better features and more powerful engines can be among other reasons, but mostly the largest reason a vehicle will increase in price is the market demand.  When a vehicle is introduced to the market it’s often hard for an automaker to know what price to put on that vehicle based upon the demand it will receive.  This typically causes a conservative pricing structure to start with until the vehicle reaches its potential or shows that it is worthy of a price increase.

One pair that has certainly become worthy of an increase in price are the Hellcat twins from Dodge.  The Charger and Challenger SRT Hellcat models have been in such high demand Dodge had to cancel some orders for 2015 and move them to 2016.  This has caused some sticky situations and means that many customers who were expecting their order to be filled soon will not see their vehicles until the next model year is released.  Even though the 2016 models will be higher in price than the 2015 those who had orders in for the 2015 will receive a discount in order to keep the pricing in line with where it already was.

The price increase expected for these two models is between $3,650 and $4,200.  This is no small increase and certainly needs to be explained especially when these two cars were the most powerful cars at the lowest price ever.  This will put the Challenger at a new price of $65,190 and the Charger at $68,190, which neither is exactly cheap, but for what you get the previous prices were more than a little reasonable. The demand for these two cars is so high Dodge is certainly well within their rights to raise the price and it makes perfect sense, but what do we get for the higher prices?

What Dodge has found is most shoppers were upgrading their Hellcats anyway with things like a navigation system, Laguna leather seating and much more in order to have a great model.  These features came with a value of $2,490 and are now offered as standard fare.  This certainly helps to justify some of the price increase, even though much of it is due to the high demand for the vehicles which is still the main reason for a price increase, especially for a vehicle that is made in small numbers.

The Hellcat twins are powered by 6.2-.iter supercharged Hemi V8 engines that put out 707 horsepower and 650 lb.-ft. of torque.  For the 2015 model year Dodge only made 4,000 of them, which was not nearly enough.  For 2016 the production numbers are expected to double to fulfill all orders and not leave any customers wanting for the entire year only to have their order pushed to the next model year.  If you are looking to get into a Hellcat, 2016 might be the right year.  You will pay a little more, but there will be twice as many available so the chances should be good you can get yours during the 2016 model year.

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