What’s in a name? When it comes to the names of vehicles in the automotive industry, the name used can often tell us a lot about what that particular vehicle happens to offer. Some automakers have made things easy by adding the displacement of their engines and the type of engine technology used to the name of the vehicle, but with more EV and hybrid models reaching the market and some automakers doing things differently, this may be a lost part of the naming of vehicles that we love from at least one automaker – Audi.
Who is Changing Their Names?
The Audi brand has been an easy brand for us to understand over the years. If you purchased an A3 2.0 TFSI you know exactly what you’re getting into, but they have now decided it’s time to change this naming structure. Their studies have shown that engine displacement as a performance attribute is not as important any longer, at least compared to the actual output of the engines. Consider some of the hot hatches we see that have small turbocharged engines under the hood that are capable of large power numbers and you can see the logic in this change.
While Audi will still use the sequential basis for their models, thankfully, they will instead of offering the displacement number as part of the name, add a two digit number that signifies the amount of horsepower the vehicle offers us. This will help Audi models be named in line with what we already see from Mercedes-Benz. Consider the comparison of an Audi with the 2.0 TFSI name and the CLA 45; both are powered by 2.0-liter engines, but the CLA 45 sounds like it would be more powerful and offer more of what we want to enjoy.
What are the New Audi Numbers?
These new numbers will start with the new Audi A8 that will make its way to the market later this fall. The numbers that Audi will offer us will start with 30 which will be used for vehicles that have 110-129 horsepower, a 45 will be used for those engines that produce between 227 and 248 horsepower , there will also be a 50 and 55 that will signify higher powered models with the 70 at the top of the numbering which will signify vehicles that have over 536 horsepower. These model numbers will be followed by the engine technology we’re used to such as TFSI, TDI, g-Tron or e-Tron.
When the new Audi A8 models show up we will have the Audi A8 50 TDI and A8 55 TFSI to start with, which shows us the power range we expect to find with this new large flagship sedan. While we may be used to the displacement aspect of naming from Audi, it’s going away in favor of these two-digit power numbers to let us have a feeling of what the car can produce, which is much more important than the size of the engine.