About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Abe Lincoln’s Hat that He Wore While Being Assassinated

Abraham Lincoln's top hat, worn the night he was shot at Ford's Theater on display at the Smithsonian

Many of the historical artifacts that people collect are filled with sorrow and regret. We often use them as reminders of dangers in life, troubles faced by others, and things that changed the world for better or for worse. This, the top hat that President Abraham Lincoln was wearing when he was shot by John Wilkes Booth in Ford’s Theatre on April 14, 1865.

It was Good Friday, but the Friday wasn’t a good one for America. The only good news from the night is that this was part of a plot to take out the top three American politicians. Lewis Powell and David Herold were able to wound but not kill Secretary of State William Seward while George Atzerodt chickened out of killing Vice President Andrew Johnson.

The hat is currently on display at the Smithsonian.

Home Defense Choices

Home Defense Choices

Life presents tough choices, sometimes. When it comes to defense, most people rely on alarms or even firearms to keep themselves and their families safe. There are those who prefer a good Louisville Slugger, of course, but at least they’re not like those who have no form of defense other than their screams when invaders come. In today’s society, screams often go unanswered even when they’re heard.

Of course, there are the lucky ones have can choose mythical beasts as their form of protection. If you’re ever out in Adrian, Michigan, you might find yourself getting to make a very tough choice.

Is Comet Ison Actually a Klingon Bird of Prey?

Comet Ison Coverup

Before you believe that this is a spoof article or one that is about to insult a conspiracy theory crackpot, keep in mind that the evidence presented in the videos below are actually pretty compelling. Saying that the images appear to be a Klingon Bird of Prey from Star Trek isn’t a joke. If you’re familiar with the fictional space ship, you’ll understand the creepy similarities.

If there was a problem with Ison and if the government, NASA, or anyone else knows about it, the concept that this is coverup seems to be at least feasible. Check them out.

 

Man Walks the West with 3 Mules

Mule Man

Today I learned there’s a man roaming the various lands of the western United States with three mules. As he says, he’s not homeless.

“Our home is the Earth.”

According to Yahoo:

The police mostly let him stay for the night, since he’s only passing through. It’s rare to find places where mules are explicitly prohibited by law, so they often don’t have much to go on besides complaints from the community. Sometimes the police scare him off from where he intended to sleep for the night. Sometimes they ticket him, but they almost always drop the charges. But not always. He is currently facing a $485 charge for sleeping outside the entrance to the Torrey Pines State Reserve. He’s fighting the ticket, which is why he has a lawyer, Sharon Sherman, who has taken on the case pro bono. The first thing she had to do was push the date of the trial back from August 2013 to January 2014, because Mule follows the sun and the seasons, and escapes the summer heat in the north, and was far from San Diego at the time of the original trial date.

He has an active Facebook page and a lawyer. While he has a legal name, he simply goes by Mule. Check out his page and follow this interesting, uber dude.

Enhanced by Zemanta

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

“Second place is a set of steak knives.”

When Alec Baldwin’s character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn’t have a job for much longer. The same holds true in social media. If you’re not winning, you’re losing, and all too often the strategies used in social media marketing are designed to lose.

I’m referring to branding. It’s become too apparent over the last couple of years that many businesses and the social media companies that support them have turned branding into the ultimate goal of social media efforts. They believe that sales cannot be attained, that leads cannot be generated, and that trying to define the benefits is best left with something intangible like increased exposure of the brand. While this isn’t completely wrong, it’s selling the industry short. Social media can do so much more than branding.

In the automotive industry, for example, the goals of social media marketing should be first to drive foot traffic to the dealership. The 2nd place prize of every effort would be to drive website visitors. When all else fails, branding is the tertiary goal, the consolation prize. When that perspective is taken and an understanding is had that so much more can and should be done, the branding actually has the opportunity to flourish even more as a result.

Focus on business. Do the right things. Hire the right agencies, the ones that can demonstrate tangible ROI from their efforts rather than falling for the pitch that exposure is the best thing you can hope for. When branding becomes the top level goal, it’s possible for one to be convinced that they should be posting funny cat pictures in order to get the exposure they need on social media. That couldn’t be further from the truth. In reality, the goal is to get tangible benefit. Cat pictures won’t do that.

Here’s a video I did that highlights this myth and demonstrates why it’s possible to have a proper hierarchy of goals to achieve the fullest level of success.

Twitter and Pinterest are Too Easy to be Ignored by Dealers

Twitter Tweet

There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.

Twitter and Pinterest require very little time to maintain and keep vibrant. Before we get into the ways that dealers can streamline their efforts to make them more suited for a proper ROI, let’s first take a look at the three major aspects of them that make them worthwhile:

  1. Time Driven Algorithm – Unlike Facebook and Google+, the Pinterest and Twitter feeds are completely time driven. When you post something, it appears in the feeds of your followers immediately. Over time, they move down. This is a good thing for their purpose because they’re ideal for getting real-time engagement.
  2. Communication – At the end of the day, they are great as communication tools. Twitter allows you to communicate with people about ideas and events while Pinterest allows you to communicate visually.
  3. Google Loves Them – If there’s one major reason to improve your Twitter and Pinterest posting habits, it’s Google. From a social signals perspective, they are adored.

Now that we have that covered, let’s go over a proper posting and monitoring strategy that can streamline it down so they aren’t a waste of time.

 

Quick Visit Twice a Day

Three minutes. That’s all it takes to keep a strong Twitter and Pinterest presence. If it helps you sell on car a quarter, it was worth it. If it helps you get your pages indexed and ranked better so that you sell more than one extra car a quarter, you’re seeing better ROI than anything else you could have possibly done.

Log into Twitter. Check for and reply to Direct Messages. Check for and reply to @replies. Post something. It’s 140 characters. It doesn’t take much effort.

Log into Pinterest. Check your recent activity. It will be mostly repins of your posts, but see if there are any comments. Pin or repin something. It’s easy.

That’s it.

 

Tools

For Twitter, I prefer Buffer. It’s super quick, there’s no need to mess with timing because it uses a queue, and it shortens all of the links for you as you post. The best part is that it can be a Chrome or Firefox plugin which means that you don’t have to visit the app itself. As you’re browsing throughout the day, you can Buffer it very easily.

Regardless of which tool you use, be sure that you keep your queue relatively full. While I don’t recommend planning your Tweets weeks in advance, you can definitely stay ahead of the game so that on days when you simply don’t have the time to mess with it, at least you have content going up.

A quick note about automation – I never recommend feed posting. In other words, setting any RSS feed to autopost, even if it’s your own blog, is a mistake. From sources that you don’t control, feed posts means that your posts aren’t manually vetted. People can tell. It also means that if someone makes a mistake and posts something that is either inappropriate or a mistake, your feed posting program will get it onto your Twitter feed regardless. I remember seeing a car dealer Tweet a post that said something to the effect of “Empire Avenue verification post 2342hkhk!kj32&hh”.

Regarding your own blog, you should be posting it to Twitter manually. It’s your content so you should highlight it appropriately. Use hashtags. Ask for feedback. Make the title more Twitter-appropriate. It bugs me when people auto-feed their own blog posts because it saved them seconds while costing them an opportunity to truly highlight the important content appropriately.

Lastly, don’t feed your Facebook page posts onto Twitter or visa versa. Not everything that goes on Facebook is appropriate for Twitter. More importantly, it simply doesn’t save much time. If you post something to Facebook that also works on Twitter, do it manually. Seconds, folks. That’s all it takes.

* * *

They don’t take much time. There’s simply no reason to not include Twitter and Pinterest into your social media strategy. Done properly, they can enhance more than just your social presence. They can help with your website rankings, your blog traffic, and the general perceptions that people have about your dealership. We didn’t even get into the more advanced ways that you can use these sites to promote your business. At this point, I’d be happy if dealers were simply using them on a regular basis.

Enhanced by Zemanta

Be Mindful of Your Twitter Hashtags #nowthatchersdead

Margaret Thatcher

It was a not-so-funny website to start with. IsThatcherDeadYet was started by people who did not like the former British Prime Minister and they seem to be “celebrating” her passing. Part of the way that they’re doing it is by promoting the Twitter hashtag #nowthatchersdead.

The problem is that many people though it meant “Now That Cher’s Dead” instead of “Now Thatcher’s Dead”. It started an uproar on the social network that hit its high (or low) point with a tweet by Ricky Gervais:

The lesson here is simple. If you use hashtags in promoting anything, be sure to make them clear. You can use capital letters to start each word, but even that isn’t enough since many won’t capitalize the letters when Tweeting. The best thing to do is look at your hashtag and make sure it’s crystal clear.

 

Enhanced by Zemanta

Why Roswell Needs More Attention

Roswell Press Release

In July, 1947, a disc of some sort crashed near Roswell, New Mexico. For 65 years, the US government has maintained the absurd cover story that it was a crashed weather balloon.

This topic needs to be reignited often. Nothing like this has ever maintained maximum “Ultra Top Secret” status for so long. If it really was a weather balloon, it would definitely not be so classified. If it was a US government experimental aircraft as some have accused, it would still not require 2/3rds of a century at this level of top secret status. It was a disc-shaped device that crashed with occupants of a nature that would shock the world if revealed. It’s the only plausible explanation.

It continues to make news. Two months ago on the 65-year anniversary, USA Today reported that former CIA agent Chase Brandon saw documents at CIA headquarters in Langley, VA, that revealed the incident truly happened as originally reported in the initial press release from Air Force Maj. J. A. Marcel. The release ran in 30 publications including the local Roswell paper pictured above.

“It was in a vaulted area – there was one box that really caught my eye,” the Daily Mail quotes Brandon as saying. “It had one word on it: Roswell. I rummaged inside it, put the box on the shelf and said, ‘My God, it really happened.’ ”

Last month, HuffPo reported that Air Force Lt. Col. Richard French said that there were actually a pair of crashes involved.

“The first one was shot down by an experimental U.S. airplane that was flying out of White Sands, N.M., and it shot what was effectively an electronic pulse-type weapon that disabled and took away all the controls of the UFO, and that’s why it crashed.”

His statements are more far-fetched than most accounts and has been refuted by others in the Air Force. In many ways, it feels like the standard debunking campaigns that often follow legitimate releases of information. The government knows that debunking is not a matter of discrediting all of the stories surrounding an incident, just some of them. They are well-versed in casting doubt on entire events by leaking information that can be discredited. Majestic 12 is a perfect example of such a campaign, but we’ll discuss that in the future.

The “smoking gun” that drew a lot of attention a couple of years ago should be revisited:

Why It’s Important

There is a great deception coming our way. The foundation has been built. The change in attitudes has already started. The shift in the collective consciousness is already apparent.

Roswell represents a portion of the start of this change. It marks one of the important foundational elements of this great deception. What actually happened will likely never be known by more than a handful. Two Presidents and several members of Congress have set out to release the information surrounding Roswell with no success. Something, whether the truth or a variation of the truth, will be released sometime. The sooner it is, the better, because it will help shed light on what is to come.

Bare in mind: I do not believe in aliens that visit the earth, at least not in the common sense. I’m not a conspiracy theorist trying to stir a boiling pot into overflowing. I’m a seeker of truth who does not like secrets being kept by the government. Not like this.

This is Why You Should Always Have Chalk Handy

The world is full of jerks. There’s not much we can do about it, but there are ways to make statements that make the jerks look bad, have a chance of teaching them a lesson, and give the self-gratification of a job well done. In a jerk’s world, chalk can come in handy. We would like to give a shout out to Kansas City Honda for sending in this fine example of double parking.

Parking Spot

(Via: Reddit)

Bored and Talented

Bored and Talented

We all get stuck at events that lack the inspiration we need to stay focused. Gadgets and gizmos often give us an outlet now to keep our eyes from falling, but even those aren’t always reliable. If you have the talent and the right subject, a pencil and paper can give us an old-fashioned release from our boredom.

Credit: