Comic-Con attendees will have a once-in-a-lifetime chance to enter the mind of Professor X. 20th Century Fox has created an “X-Men”-themed virtual reality stunt especially for the pop-culture convention, which kicks off Thursday in San Diego. The interactive digital experience utilizes the Oculus Rift virtual reality headset, which is not yet available to consumers, to simulate the fictional Cerebro technology used to track down mutants by the character portrayed by Patrick Stewart and James McAvoy in the “X-Men” films.
Each participant will be immersed in a three minute, panoramic VR presentation on a quest to find nudest of all mutants, Mystique, with the best reactions recorded on a GoPro for Facebook posterity. On top of the VR experience, Fox is offering a limited-edition, thousand-run of X-Men: The Cerebro Collection in a replica Cerebro helmet on pre-order for $80, or $90 with X-Men: Days of Future Past. The latter will also be up for pre-order at $23 alone and both will arrive October 14th, with the Digital HD version set to come on September 23rd.
It won’t be the only use of an Oculus Rift headset at Comic-Con. Outside the convention center at an interactive zone at Petco Park, Fox is also employing the VR technology to transport users to the fictional town depicted in the TV series “Sleepy Hollow.” The second season of the supernatural series is set to debut on the network this fall. Fox’s use of the technology at Comic-Con is the latest example of how Oculus is making in-roads with Hollywood. HBO similarly used the technology to promote “Game of Thrones” with a virtual rendition of the fantasy series’ icy 700-foot-tall wall during a recent exhibition.