It was a not-so-funny website to start with. IsThatcherDeadYet was started by people who did not like the former British Prime Minister and they seem to be “celebrating” her passing. Part of the way that they’re doing it is by promoting the Twitter hashtag #nowthatchersdead.
The problem is that many people though it meant “Now That Cher’s Dead” instead of “Now Thatcher’s Dead”. It started an uproar on the social network that hit its high (or low) point with a tweet by Ricky Gervais:
Some people are in a frenzy over the hashtag #nowthatchersdead.It’s “Now Thatcher’s dead”. Not, “Now that Cher’s dead” JustSayin’
— Ricky Gervais (@rickygervais) April 8, 2013
The lesson here is simple. If you use hashtags in promoting anything, be sure to make them clear. You can use capital letters to start each word, but even that isn’t enough since many won’t capitalize the letters when Tweeting. The best thing to do is look at your hashtag and make sure it’s crystal clear.