According to Yahoo CEO Marissa Mayer, there’s no reason for people to be allowed to work at home. This sent much of the tech world into a frenzy as the ever-connected digital world allows collaboration, tracking, and productivity to flourish without the expense and cumbersome nature of an office environment. Those who work at home regularly are often aware of both the benefits and drawbacks of the status. Is it really worth it?
The first question every company should ask prior to taking on the responsibility of maintaining any social network is, “What do we hope to gain from using it?” This simple, but effective question helps in getting a clearer picture to what the purpose is of using a specific social site with your business and the very same goes for when deciding to use Pinterest.
So, what does your company hope to gain from using Pinterest?
Understanding your brands true value is in knowing how well you are engaging with your online community. To know this, someone needs to be measuring how well you connect with others, who is reciprocating the connection, and what the quality of your posts are that you share to various social networks. Some might think it is impossible to keep track of all of these things and it very well could be if it wasn’t for the website, Klout.
The only way to increase your brands online influence is by assessing how it has performed in the past. The infographic below shows you just how Klout can get your brand to where you want it to be by revealing what you’re doing and if it’s working at this present moment in time.
Hat Tips: Indianapolis Chevrolet