Use Thanksgiving to humanize your business and give thanks to those who have supported you throughout the year with something they will enjoy.
As a social media manager, I’m forever touting the importance of embracing the human element. If I’ve said it once, I have said it a thousand times; people buy from people they feel like they know. When it comes to promoting your business on social media or employing someone to do so, the biggest and the best thing you can do for yourself is to show your human side. Expressing the human element breeds familiarity with your audience, and familiarity leads to sales. We tend to shop from places to which we have grown accustomed, or are easily recognizable.
Humanize Thanksgiving and Throughout the Holidays
With the Thanksgiving holiday, easily one of the biggest holidays of the year in terms of humanizing your business, right around the corner, social media efforts should be in full swing. There is no better way to showcase who you are as a business owner to show what you’re doing for your community, its people, and those less fortunate. Many of those in search of new business to frequent, are going to do their research and shop with the one that pays it forward. This time of year is the best time to allow people to see your efforts as a business owner.
There are many ways in which you can use the Thanksgiving holiday to showcase your human side. Most of these tips and tricks are free, or require very little effort to accomplish, and will provide an obvious bump to your social media efforts.
The best part of using the holidays to humanize your brand is that it is something that you were going to do anyway, and the spread of love during the harvest season is when it is most needed. Allowing people to see inside the inner workings of your business, your personal life, or your community is a great way to really put that human side of your business out there.
During the fall holidays have your camera or phone ready at all times. If you allow trick or treating at your business, snap a photo of the kids in their costumes with some of your employees. If there are kids waiting for you at home, ready to be unleashed upon the neighborhood in search of mass quantities of sugar, snap a quick pic before letting them out into the world. People love kids, and they will love that you’re willing to share yours.
It’s Good to Give
If you’ve done something as a business event for charity, recently, tell people about it. It often warms the hearts of people to see true philanthropic efforts, especially during the fall holidays. If you’re donating turkeys to local families, show yourself delivering them or post about it. While it may seem somewhat self-serving to showcase your efforts, it can help to show potential customers that you’re more than the man behind the curtain. It will allow people to have a glimpse of who you are as a business, and what you’re willing to do for the community.
If you have a company luncheon in celebration of Thanksgiving, take some great photos. Show off the food, the tablescape, the prep work in the kitchen, or even the dishes. Either way, the display of camaraderie will go a long way with your audience. Potential shoppers or people looking to do business with you are going to enjoy seeing that the members of said business get along and can make the holidays special together. Togetherness is always a good reason for celebration, and celebration is something your audience wants to see.
If there are no events in your area honoring the Thanksgiving holiday, make one! Create a food drive, set up a dinner for those less fortunate in your area, participate in a 5K for charity. It doesn’t have to be a huge event, but documenting something good that you’re willing to do for your community can be massively helpful to your social media efforts, and to your psyche as well.
Warm Your Own Heart
All of these options are incredibly heartwarming, both to your audience and yourselves. Helping others inspires a feeling of joy, and if your business has been grinding you down, it can help renew your spirit. As we get closer to the winter holidays, the season of giving is a great way to show your customers who you are.
Make your business familiar to people, by showing them what you’re willing to do to better the community in which your business exists. ‘Tis the season to make yourselves human to your audience, and not just a business owner.